Put the book to work

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Watch · 60 seconds

From a book question
to a useful AI prompt.

See how to build your Business Profile, find a prompt and use it in ChatGPT.

Read the video transcript

Use the AI Companion to turn one business question into useful thinking. Start with “Before you start”. Copy the Business Profile master prompt into ChatGPT. Answer its questions and save your profile.

Choose the chapter that fits your issue. Open the matching companion section and choose Prompt 013, “Cash flexibility assessment”. Copy it into ChatGPT with your Business Profile and relevant records. Add your timeframe and limits. Ask for missing information before it makes recommendations.

Check the figures. Challenge the assumptions. Ask what evidence supports the answer. Then use your execution process to turn the insight into action.

Chapter number, title or topic

31 question chapters

CHAPTER 01 · Profit and cash

Keep the thinking going.

Russ facilitating a discussion with business leaders

Use it with your team

A 15-minute agenda and seven questions for a focused leadership discussion.

Open the meeting pack ↗

Chapters 32 and 33

More books, planning tools and further reading to support the next step.

Explore further resources ↗

From Questions to Action

632 AI prompts to apply the Questions book to your business, challenge assumptions and identify useful next steps.

Explore the AI Companion ↗

Buy on Amazon ↗

This resource hub is growing. Chapter-specific audio and video are not yet available here for every chapter. Existing SHIFFT resources are linked where relevant.

Find your chapter.Take the next step.

From a book questionto a useful AI prompt.

How much flexibility does your cash really buy you?

What problem are you actually solving?

Do you know what truly must be done?

When is firing fast the wrong move?

Are you managing the past or leading the future?

What are your Big Rocks really telling you to focus on?

Are you burning bright or burning out?

Are you recruiting ahead of the curve?

Is your culture quietly undermining your strategy?

How exposed are you to a concentration of customers?

Are you pricing for profit?

Why aren’t your change initiatives sticking?

Are you planning for one future or preparing for many?

Are you too present to be productive?

Do you really understand how your business makes money?

Cutting Complexity - Eliminate, Automate or Delegate?

Are you choosing the right customers?

Are you protecting the goose or just chasing the eggs?

When did you last test your assumptions?

Is your business relationship driven or transactional?

Are you leading your hybrid workforce or just managing them?

Are you playing for profit or growth?

Are you mistaking complexity for productivity?

What is your strategy?

Are you reinventing without the panic?

Would your business withstand a shock tomorrow?

Is your business sale-ready?

Would your partnership survive real pressure?

What might you be blind to?