A list of goals is not a strategy. Strategy makes choices about where to compete, how to create value and what not to pursue.
One action to start with
Write your strategy in three plain-English sentences: who you serve, why they choose you and the capabilities you will prioritise. Test whether your team gives a consistent answer.
What this can look like
Two attractive opportunities may need incompatible capabilities. A clear strategy helps you choose instead of stretching across both.
Illustrative example. This is a short application guide to chapter 24, not the full chapter.
Bring it into the business
Ask your team where they see this pattern. Agree one decision, one owner and a date to review what has changed. Start small enough to act on what you learn.
Use the leadership meeting pack ↗Want an outside perspective?
Make clear choices, translate them into priorities and build a regular rhythm for reviewing progress.
Read the full chapter
Chapter 24 starts on page 122 of The Questions You’re Not Asking.