An announcement starts a change. It does not embed it. People need a clear reason, workable habits and consistent follow-through.
One action to start with
Choose one change that has stalled. Ask the people doing the work what makes it difficult and agree one observable behaviour to review each week.
What this can look like
A new process can be launched enthusiastically but disappear when leaders keep requesting the old report. Everyday signals shape adoption.
Illustrative example. This is a short application guide to chapter 12, not the full chapter.
Bring it into the business
Ask your team where they see this pattern. Agree one decision, one owner and a date to review what has changed. Start small enough to act on what you learn.
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Read the full chapter
Chapter 12 starts on page 62 of The Questions You’re Not Asking.