Growth is a choice with consequences for cash, capacity and complexity. A larger business is not automatically a stronger one.
One action to start with
Review one growth opportunity against contribution, cash requirements and management capacity. Decide what must be true for the opportunity to improve the business.
What this can look like
A new location can lift revenue while adding fixed costs and owner workload long before it generates a return.
Illustrative example. This is a short application guide to chapter 22, not the full chapter.
Bring it into the business
Ask your team where they see this pattern. Agree one decision, one owner and a date to review what has changed. Start small enough to act on what you learn.
Use the leadership meeting pack ↗Want an outside perspective?
Work through the commercial priorities, owner dependence and recurring decisions that are holding the business back.
Read the full chapter
Chapter 22 starts on page 111 of The Questions You’re Not Asking.