Business coach. Author. Practical thinker.
Meet Russ.
More than four decades working alongside business owners and leadership teams.
The questions come
from the work.
Russell Cummings is the business coach behind SHIFFT and the Focused Execution family of books and resources.
His work with owners and leadership teams has repeatedly returned to the same themes: clear priorities, sound commercial decisions, capable people and disciplined follow-through.
The Questions You’re Not Asking brings those themes together in short chapters designed to be used in real business conversations.
The SHIFFT approach
Focus. Discipline. Control.
Know what matters. Build a rhythm for acting on it. Review the evidence and adjust.
The book helps you identify a useful question. Focused Execution supports the habits of implementation. SHIFFT coaching brings the work into the context of your own business.
Explore SHIFFT ↗