Renewal is easier when it starts before the current model is under pressure. Small experiments can build evidence without betting the business.
One action to start with
Identify one change that could weaken your current offer. Design a small customer or operational experiment and set a date to review what you learn.
What this can look like
Testing a new service with a small number of customers can reveal demand and delivery issues before a large launch.
Illustrative example. This is a short application guide to chapter 25, not the full chapter.
Bring it into the business
Ask your team where they see this pattern. Agree one decision, one owner and a date to review what has changed. Start small enough to act on what you learn.
Use the leadership meeting pack ↗Want an outside perspective?
Make clear choices, translate them into priorities and build a regular rhythm for reviewing progress.
Read the full chapter
Chapter 25 starts on page 126 of The Questions You’re Not Asking.