Business coaching
Work through the commercial priorities, owner dependence and recurring decisions that are holding the business back.
Explore with SHIFFT ↗The questions you’re not asking
Better questions.
Stronger business.
You don’t need another list of things to do. You need the question that helps you see what really needs to change.
Practical thinking for business owners, drawn from more than four decades of coaching experience.
Already have a copy? Go to reader resources
31 questions for the decisions that matter40+ years of real business experienceOne next step you can put into practice
Start where you are
What’s on your mind
in the business?
You do not need to start at chapter one. Start with the challenge that matters most right now.
01
Profit and cash
Cash feels tight. Margins are under pressure. Growth is not reaching the bottom line.
Find a starting question 02Customers and sales
Too few customers carry too much weight. Sales conversations are not turning into the right business.
Find a starting question 03People and culture
Good intentions are not becoming consistent behaviour. People issues keep landing on your desk.
Find a starting question 04Owner capacity and productivity
Everything feels urgent. Too much depends on you. There is little room left to think.
Find a starting question 05Strategy and execution
The same problems return. Plans lose momentum. The next priority is not clear.
Find a starting question 06Resilience and future value
You want more options, less exposure and a business that can withstand change.
Find a starting questionA question worth sitting with · Chapter 14
Are you too present
to be productive?
If every decision comes back to you, your availability may be part of the problem.
Explore the question ↗Try this today.
List the decisions that waited for your approval this week. Choose one someone else could own with clearer boundaries.
Find a question for my business
A book to use. Not just read.
The uncomfortable question might be the useful one.
Explore cash, customers, people, strategy and the demands of running a business. Each chapter gives you a focused place to pause, challenge your assumptions and decide what comes next.
- Short chapters you can read independently
- Practical ideas and action plans
- Reflection questions for you and your team
Now published · AI Companion
Take your question into an AI conversation.
From Questions to Action - The AI Companion gives you 632 practical prompts to explore the business issue that matters today. Start with your Business Profile, choose a relevant prompt and use AI to challenge your thinking.
Russell Cummings · Business coach and author
Experience behind the questions
Built in the real world of business.
Russ has spent more than four decades working alongside business owners and leadership teams. Different industries. Different businesses. Often the same underlying questions.
This book brings that experience into a practical format you can use at your desk, in your next leadership meeting or with your coach.
Meet Russ ↗From insight to action
You don’t have to work
through it alone.
When the question opens up a bigger issue, SHIFFT can help you work through it.
Strategy and execution
Make clear choices, translate them into priorities and build a regular rhythm for reviewing progress.
Explore with SHIFFT ↗Leadership and executive support
Strengthen leadership habits, accountability and the conversations that help your team perform.
Explore with SHIFFT ↗